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    <title>The East Midlands Healthcare and Bioscience iNet Podcasts, hosted by Medilink East Midlands </title>
    <link>http://www.medilink-podcast.com</link>
    <description>Podcast interviews with speakers from iNet events covering areas of interest to life science companies</description>
	 <itunes:summary>Speakers are interviewed on their areas of expertise for the benefit of healthcare and life science companies </itunes:summary>
	 <itunes:subtitle>In conversation with Louise Third of Integra Communications</itunes:subtitle>
    <itunes:category text="Science &amp; Medicine"></itunes:category>
	<language>en-us</language>
    <copyright>2006. All rights reserved.</copyright>
    <pubDate>Tue, 05 Jul 2011 02:30:00 GMT</pubDate>
    <lastBuildDate>Tue, 05 Jul 2011 02:30:00 GMT</lastBuildDate>
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    <managingEditor>fm@kineticonline.net(Fergus MacArthur)</managingEditor>
    <webMaster>fm@kineticonline.net</webMaster>
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    <title>The East Midlands Healthcare and Bioscience iNet Podcasts, hosted by Medilink East Midlands </title>
    <link>http://www.medilink-podcast.com</link>
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    <height>120</height>
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    <itunes:image href="http://www.medilink-podcast.com/images/mem.jpg" />
    <itunes:owner>
      <itunes:name>Fergus MacArthur</itunes:name>
      <itunes:email>fm@kineticonline.net</itunes:email>
    </itunes:owner>
    
    <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
    <itunes:explicit>no</itunes:explicit>
    <ttl>1</ttl>
    <item>
      <title>The work of Medilink EM and a review of 2010</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-01-18_MedilinkEM-AGM.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-01-18_MedilinkEM-AGM.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>Observations from the Chairman and Chief Executive of Medilink EM on its work with input from Professor Peter Ford of De Montford University Design Unit and Jonathan Richards of Healthcare start-up company Medibord</description>
      <pubDate>Tue, 18 Jan 2011 09:38:00 GMT</pubDate>
      <itunes:subtitle>In conversation with Louise Third of Integra Communications</itunes:subtitle>
      <itunes:summary>The strength of Healthcare and BioScience clusters in the East Midlands and hopes and uncertainties for the future</itunes:summary>
      <itunes:keywords>Bioscience, Clusters, Medibord, Medilink, Healthcare and Bioscience iNet, Peter Ford, Darren Clark, Keith Widdowson, Jonathan Richards</itunes:keywords>
      <itunes:duration>00:20:58</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-01-18_MedilinkEM-AGM.mp3" length="25161728" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-01-18_MedilinkEM-AGM.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Every Business owns Intellectual Property – What do you own?</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-01-24_Every-Business-owns-Intellectual-Property.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-01-24_Every-Business-owns-Intellectual-Property.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>An interview with experts from the Intellectual Property Office about protecting IP in the context of start up and growing healthcare and bioscience companies</description>
      <pubDate>Mon, 24 Jan 2011 10:47:00 GMT</pubDate>
      <itunes:subtitle>Protecting IP in the context of start up and growing healthcare and bioscience companies</itunes:subtitle>
      <itunes:summary>An interview with experts from the Intellectual Property Office, Gary Townley and Dave Hopkins in conversations with Louise Third of Integra Communications</itunes:summary>
      <itunes:keywords>Intellectual Property, patents, copyright, design protection, trademarks, IP Audit, Healthcare, BioScience, Gary Townley, David Hopkins, IPO, Intellectual Property Office</itunes:keywords>
      <itunes:duration>00:27:15</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-01-24_Every-Business-owns-Intellectual-Property.mp3" length="32703488" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-01-24_Every-Business-owns-Intellectual-Property.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Funding a Growing Healthcare or Bioscience Company</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-02-25_funding.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-02-25_funding.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>An interview with experts from different advisory companies in the context of funding growing healthcare and bioscience companies</description>
      <pubDate>Fri, 25 Feb 2011 09:43:00 GMT</pubDate>
      <itunes:subtitle>Advice on funding alternatives for companies and how to secure funding </itunes:subtitle>
      <itunes:summary>An interview with experts from Yorkshire Bank (John Bell), Berrymans Solicitors (Ed Wright), Beer and Partners (Lawrence Fenelon) and Accountants Smith Cooper (Steve Tysoe)</itunes:summary>
      <itunes:keywords>Funding, bank finance, equity finance, angle investment, Growth, </itunes:keywords>
      <itunes:duration>00:31:48</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-02-25_funding.mp3" length="38159360" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-02-25_funding.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Pitch it to the Editor</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-03-03_Pitch-it-to-the-Editor.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-03-03_Pitch-it-to-the-Editor.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>An interview with a journalist and a Public Relations Professional on how to approach the media</description>
      <pubDate>Thu, 03 Mar 2011 10:34:00 GMT</pubDate>
      <itunes:subtitle>How to pitch your news to the media</itunes:subtitle>
      <itunes:summary>An interview with Richard Baker, Commercial Editor of the Nottingham Post and Louise Third Director of PR Consultants Integra Communications Ltd</itunes:summary>
      <itunes:keywords>Media, Newspapers, PR, Press release, Public Relations </itunes:keywords>
      <itunes:duration>00:34:54</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-03-03_Pitch-it-to-the-Editor.mp3" length="33515520" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-03-03_Pitch-it-to-the-Editor.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>The Business Case for Entering Awards</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-03-23_Awards.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-03-23_Awards.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>Interview with successful award entrants and an awards organiser on the pros and cons of entering awards</description>
      <pubDate>Wed, 23 Mar 2011 04:48:00 GMT</pubDate>
      <itunes:subtitle>The business case for entering Awards</itunes:subtitle>
      <itunes:summary>Louise Third discusses the benefits of entering awards with , Dr Ian Barr director of the Healthcare and Bioscience iNet, Chris Penfold, CEO of Design Cognition the healthcare packaging design specialists, and Andy Corley, Group Managing Director of Quadr</itunes:summary>
      <itunes:keywords>Business Awards, Business Development, Marketing, Public Relations, Business Promotion</itunes:keywords>
      <itunes:duration>00:29:31</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-03-23_Awards.mp3" length="28311552" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-03-23_Awards.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Sixth Form Conference – Infectious Diseases</title>
      <link>http://www.medilink-podcast.com/Podcasts/2011-03-26_Infectious-Diseases.mp3</link>
      <comments>http://www.medilink-podcast.com/Podcasts/2011-03-26_Infectious-Diseases.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>Interview with experts in infectious diseases and participants in Sixth form conference</description>
      <pubDate>Mon, 28 Mar 2011 02:13:00 GMT</pubDate>
      <itunes:subtitle>Louise Third discusses Infectious Diseases with 
- Dr Alan McNally, programme leader for the Biochemistry and Microbiology degrees at Nottingham Trent University
- Dr Fran Pitt, East Midlands North Unit Director and Lead for Sexual Health at the Health </itunes:subtitle>
      <itunes:summary>Louise Third discusses Infectious Diseases with 
- Dr Alan McNally, programme leader for the Biochemistry and Microbiology degrees at Nottingham Trent University
- Dr Fran Pitt, East Midlands North Unit Director and Lead for Sexual Health at the Health </itunes:summary>
      <itunes:keywords>Infectious diseases, MRSA, STDs, STIs, microbiology, science careers</itunes:keywords>
      <itunes:duration>00:31:56</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/Podcasts/2011-03-26_Infectious-Diseases.mp3" length="28521267" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/Podcasts/2011-03-26_Infectious-Diseases.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Wellcome Trust – Supporting Research and Collaboration</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-05-10_WellcomeTrust.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-05-10_WellcomeTrust.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>Interview with Spokespeople for the Wellcome Trust</description>
      <pubDate>Tue, 10 May 2011 01:42:00 GMT</pubDate>
      <itunes:subtitle>Wellcome Trust – Supporting Research and Collaboration</itunes:subtitle>
      <itunes:summary>Louise Third discusses the Wellcome Trust with 
• Dr Emma Ralph 
•Dr Tom Sutherland 
</itunes:summary>
      <itunes:keywords>Wellcome Trust, Research, Research Grants, Research Collaboration</itunes:keywords>
      <itunes:duration>00:30:41</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-05-10_WellcomeTrust.mp3" length="29360128" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-05-10_WellcomeTrust.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Medilink EM Innovation Day - The MedTech and Pharma industries – fit for the future?</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-05-13_InnovationDay.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-05-13_InnovationDay.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>Interview with experts from the MedTech and Pharma Industries</description>
      <pubDate>Fri, 13 May 2011 03:20:00 GMT</pubDate>
      <itunes:subtitle>MedTech, Business Startup, Business Growth, Pharma, Business Development.</itunes:subtitle>
      <itunes:summary>Louise Third in conversation with 
•Professor Bill Dawson, founder of Bionet Ltd  and director of several pharma and biotech companies including Proteome Sciences Ltd 
•Jeremy Russell, co founder of Praestancia Medical Ltd
•Dr Darren Clark, chief</itunes:summary>
      <itunes:keywords>MedTech, Business Startup, Business Growth, Pharma, Business Development.</itunes:keywords>
      <itunes:duration>00:36:04</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-05-13_InnovationDay.mp3" length="34603008" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-05-13_InnovationDay.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Is the new NHS fit for business?</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-05-13_InnovationDay2011PanelDiscussion.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-05-13_InnovationDay2011PanelDiscussion.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>A panel discussion with experts and clinicians from within and outside the NHS </description>
      <pubDate>Fri, 13 May 2011 03:31:00 GMT</pubDate>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>A panel discussion hosted by Vivienne Parry:
•Dr Trevor Mills: Medical Director, NHS Nottingham City
•	 James Gubb: Director, Civitas Health Unit
•Graham English: Director, Fontis
•Dr. Paul Charlson: Chairman, Conservative Health </itunes:summary>
      <itunes:keywords>NHS, future, business, innovation, commissioning, PCT, GP, consortia, SHA, DOH</itunes:keywords>
      <itunes:duration>01:08:35</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-05-13_InnovationDay2011PanelDiscussion.mp3" length="65745715" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-05-13_InnovationDay2011PanelDiscussion.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Nottingham Medipark</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-05-25_MediPark.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-05-25_MediPark.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>Interview with key players in establishing the Nottingham Medipark</description>
      <pubDate>Wed, 25 May 2011 01:19:00 GMT</pubDate>
      <itunes:subtitle>Medipark, Nottingham, Economic Regeneration, Invest in Nottingham, Business Development.</itunes:subtitle>
      <itunes:summary>Louise Third in conversation with 
•Dr Brian Thomson, Director of Research and Development at Nottingham University Hospitals Trust 
•Jim Taylor, planning consultant 
•Dr Darren Clark, chief executive of Medilink East Midlands </itunes:summary>
      <itunes:keywords>Medipark, Nottingham, Economic Regeneration, Invest in Nottingham, Business Development.</itunes:keywords>
      <itunes:duration>00:29:48</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-05-25_MediPark.mp3" length="57147392" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-05-25_MediPark.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Negotiating a Deal</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-06-29_Negotiation.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-06-29_Negotiation.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>Interview with legal and practical experts on negotiations in the Medtech and bioscience sectors</description>
      <pubDate>Wed, 29 Jun 2011 04:11:00 GMT</pubDate>
      <itunes:subtitle>MedTech, Negotiation, Intellectual Property, Pharma, Licensing, patents, royalties, collaboration.</itunes:subtitle>
      <itunes:summary>Louise Third in conversation with 
•Ed Wright, a Partner with solicitors Shakespears
•David Wright owner manager of ViVo Smart Medical Devices
•and Nick Rawling from Ab Ovo Consulting</itunes:summary>
      <itunes:keywords>MedTech, Negotiation, Intellectual Property, Pharma, Licensing, patents, royalties, collaboration.</itunes:keywords>
      <itunes:duration>00:21:15</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-06-29_Negotiation.mp3" length="40789606" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-06-29_Negotiation.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Growth Through People</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-07-04_GrowthPeople.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-07-04_GrowthPeople.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>Interview with human resources experts on managing people in a healthcare and bioscience environment</description>
      <pubDate>Tue, 05 Jul 2011 02:30:00 GMT</pubDate>
      <itunes:subtitle>Bioscience, human resources, team building, recruitment, </itunes:subtitle>
      <itunes:summary>Louise Third in conversation with 
•Russell Thackeray, Director of Continuum
•and by Cathy Lawson a business consultant also of Continuum
</itunes:summary>
      <itunes:keywords>Bioscience, human resources, team building, recruitment, </itunes:keywords>
      <itunes:duration>00:19:57</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-07-04_GrowthPeople.mp3" length="38273024" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-07-04_GrowthPeople.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Innovation for Invention </title>
      <link>http://www.medilink-podcast.com/podcasts/2011-09-15_InnovationForInvention.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-09-15_InnovationForInvention.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>The i4i vision is to transform health and healthcare through applied R&amp;D and the provision of business support to medical technology professionals.</description>
      <pubDate>Thu, 15 Sep 2011 10:39:00 GMT</pubDate>
      <itunes:subtitle>
        Louise Third in conversation with
        •Dr Ioan Notingher, an Associate Professor in the School of Physics and Astronomy at the University of Nottingham.
      </itunes:subtitle>
      <itunes:summary>The i4i vision is to transform health and healthcare through applied R&amp;D and the provision of business support to medical technology professionals.</itunes:summary>
      <itunes:keywords>Innovation, business support, medical technology, National Institute for Health Research, invention for innovation, i4i </itunes:keywords>
      <itunes:duration>00:13:38</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-09-15_InnovationForInvention.mp3" length="26185182" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-09-15_InnovationForInvention.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Food and Drug Administration Approval</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-10-17_FoodDrugAdministrationApproval.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-10-17_FoodDrugAdministrationApproval.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>An interview with experts with experience of achieving FDA approval for healthcare and bioscience products</description>
      <pubDate>Fri, 04 Nov 2011 15:33:54 GMT</pubDate>
      <itunes:subtitle>An interview with experts with experience of achieving FDA approval for healthcare and bioscience products</itunes:subtitle>
      <itunes:summary>
        Louise Third in conversation with
        •	Peter Rose and Lee Simpson of High Edge Consulting www.highedge.co.uk
        •	Carl Barrett of Monica Healthcare www.monicahealthcare.com
      </itunes:summary>
      <itunes:keywords>Food and Drug Administration, FDA , High Edge Consulting, Monica Healthcare, US regulation, </itunes:keywords>
      <itunes:duration>00:22:28</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-10-17_FoodDrugAdministrationApproval.mp3" length="21580800" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-10-17_FoodDrugAdministrationApproval.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Digital Marketing</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-10-18_DigitalMarketing.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-10-18_DigitalMarketing.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>An interview with two company directors who are active in using digital media in the healthcare and bioscience sector</description>
      <pubDate>Fri, 04 Nov 2011 03:31:00 GMT</pubDate>
      <itunes:subtitle>An interview with two company directors who are active in using digital media in the healthcare and bioscience sector</itunes:subtitle>
      <itunes:summary>
        Louise Third in conversation with
        •	Chris Penfold of Design Cognition http://www.designcognition.com/
        •	Nathan Nagel http://www.nathannagel.com/
      </itunes:summary>
      <itunes:keywords>Digital Marketing, Social media, LinkedIn, Twitter, Facebook, BioScience </itunes:keywords>
      <itunes:duration>00:23:45</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-10-18_DigitalMarketing.mp3" length="45623296" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-10-18_DigitalMarketing.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Smart Purchasing</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-12-13_SmartPurchasing.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-12-13_SmartPurchasing.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>An interview with the authors of a new workbook for SMEs to help them implement Smart Purchasing</description>
      <pubDate>Tue, 13 Dec 2011 01:14:00 GMT</pubDate>
      <itunes:subtitle></itunes:subtitle>
      <itunes:summary>
        Louise Third in conversation with
        - Ray Newell, a consultant with Oakwell Management Services
        - and Professor Marc Day
      </itunes:summary>
      <itunes:keywords>Purchasing, Smart Purchasing, SME, Buying, Negotiation</itunes:keywords>
      <itunes:duration>00:26:32</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-12-13_SmartPurchasing.mp3" length="25477120" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-12-13_SmartPurchasing.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>The Patent Box</title>
      <link>http://www.medilink-podcast.com/podcasts/2011-12-13_PatentBox.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2011-12-13_PatentBox.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>A discussion of the opportunities and potential ptifalls of the proposed legislation on the Patent Box</description>
      <pubDate>Tue, 13 Dec 2011 01:17:00 GMT</pubDate>
      <itunes:subtitle>A discussion of the opportunities and potential ptifalls of the proposed legislation on the Patent Box</itunes:subtitle>
      <itunes:summary>
        Louise Third in conversation with
        - Richard Stanley, Tax Partner at Smith Cooper
        - and Ed Wright, a Partner with solicitors Shakespeares
      </itunes:summary>
      <itunes:keywords>Patent Box, Intellectual Property, Collaboration, Licences, Tax</itunes:keywords>
      <itunes:duration>00:23:36</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2011-12-13_PatentBox.mp3" length="45298483" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2011-12-13_PatentBox.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Clinical Trials for Non-Scientists (Long version)</title>
      <link>http://www.medilink-podcast.com/podcasts/2012-02-17_ClinicalTrials.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2012-02-17_ClinicalTrials.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>A presentation in laymans terms of the issues and trends in clinical trials</description>
      <pubDate>Fri, 17 Feb 2012 01:14:00 GMT</pubDate>
      <itunes:subtitle>A presentation in laymans terms of the issues and trends in clinical trials</itunes:subtitle>
      <itunes:summary>
        Louise Third in conversation with
        •Dr Stuart Wood
      </itunes:summary>
      <itunes:keywords>Clinical Trials, Medical Devices, Pharmaceuticals</itunes:keywords>
      <itunes:duration>00:45:19</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2012-02-17_ClinicalTrials.mp3" length="86926950" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2012-02-17_ClinicalTrials.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Clinical Trials for Non-Scientists (Shorter version)</title>
      <link>http://www.medilink-podcast.com/podcasts/2012-02-17_ClinicalTrialsShort.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2012-02-17_ClinicalTrialsShort.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>A presentation in laymans terms of the issues and trends in clinical trials</description>
      <pubDate>Fri, 17 Feb 2012 01:17:00 GMT</pubDate>
      <itunes:subtitle>A presentation in laymans terms of the issues and trends in clinical trials</itunes:subtitle>
      <itunes:summary>
        Louise Third in conversation with
        •Dr Stuart Wood
      </itunes:summary>
      <itunes:keywords>Clinical Trials, Medical Devices, Pharmaceuticals</itunes:keywords>
      <itunes:duration>00:28:30</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2012-02-17_ClinicalTrialsShort.mp3" length="54630810" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2012-02-17_ClinicalTrialsShort.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
    </item>
    <item>
      <title>Medical Device Regulation</title>
      <link>http://www.medilink-podcast.com/podcasts/2012-03-29_MedicalDevReg.mp3</link>
      <comments>http://www.medilink-podcast.com/podcasts/2012-03-29_MedicalDevReg.mp3</comments>
      <itunes:author>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </itunes:author>
      <dc:creator>Medilink East Midlands, on behalf of the East Midlands Healthcare and Bioscience iNet </dc:creator>
      <description>A discussion of the regulations surrounding medical devices</description>
      <pubDate>Thu, 29 Mar 2012 01:12:00 GMT</pubDate>
      <itunes:subtitle>A discussion of the regulations surrounding medical devices</itunes:subtitle>
      <itunes:summary>
        Louise Third in conversation with
        Pete Rose of High Edge Consulting, specialists in healthcare regulatory affairs, and by Ian Rankin, director of Dot-Medical, manufacturers and distributors of a range of medical devices.
      </itunes:summary>
      <itunes:keywords>Healthcare Regulations, CE mark, Medical Devices, </itunes:keywords>
      <itunes:duration>00:26:42</itunes:duration>
      <enclosure url="http://www.medilink-podcast.com/podcasts/2012-03-29_MedicalDevReg.mp3" length="51275366" type="audio/mpeg" />
      <guid>http://www.medilink-podcast.com/podcasts/2012-03-29_MedicalDevReg.mp3</guid>
      <itunes:explicit>no</itunes:explicit>
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